In fact, listening to the brew master for Dublin's most famous export (sorry, Bono) describe how to best taste the company's latest line goes down as smooth as shooting a pint of whiskey.
Guinness Black Lager must best be enjoyed cold.
Guinness is making an attempt for a wider appeal in the crowded American beer market with the introduction of a lager. Guinness, long known for its distinctive colour and creamy head, wants to compete pint-to-pint with a clean, crisp beverage that only needs bikini-clad girls or a talking pooch as pitchman to truly scream, "We're an American beer!"
"Is it a Guinness or is it not a Guinness?" Murray asked. "It is a Guinness lager and it's going to be positioned against other lagers in the marketplace."
That could be tough to swallow for the devotees of the iconic stout, who make the pilgrimage to the brewery in St. James's Gate in Ireland to bow their heads in reverence — before they're slumped in a stupor — to a beer that dates back to the 1700s.
Source URL: http://www.metronews.ca/vancouver/life/article/950081--guinness-counts-on-chilled-reception-for-new-lager--page1
